Monday, August 31, 2015
The Top 10 Sales Don’ts to Avoid at All Costs
By Diane Helbig Every day people enter sales positions or start businesses. They are either taught techniques and tricks of the trade, or they assume that certain behaviors are appropriate. Unfortunately, many of these people are doing the wrong things and therefore, not getting the results they seek. Below are the top ten sales don ts, listed from least offensive to screaming hot bad. 10. Do Not Hand Your Business Card to Everyone You Meet First of all, they don t want it. Secondly, you are telegraphing that you are interested in what you can get, not what they need. Only give your card to people who ask for it. This way you ll know who really wants it. DO ask for the other person s card every time. You ll want to follow up with them, if only to send them a short note saying it was nice to meet them. 9. Do Not Prospect by Email I m not talking about email marketing which I believe in. I m talking about prospecting; sending an unsolicited email to someone trying to gain their business
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Create Perfect Personas to Boost Your Content Marketing Efforts
Clare Hopping, Editorial Director at L&T, writes about personas — what they are, how to identify them and why they're important for your content strategy.
http://bit.ly/1JAssvz
How to Host a Website on Google Drive for Free
We’re a big fan of cloud services on this blog, and Vinay has written on Process Street about Dropbox vs Google Drive in the past as well as a great guide on how to migrate to the cloud. If you’re wondering how to host a website on Google Drive for free, well, I just did (and it took me 2 minutes!) so I’ll tell you all about it.
http://bit.ly/1NE1aut
4 Content Writing Mistakes Small Businesses Make
Are you and your business making these common, yet damaging, content writing mistakes? Let's hope not.
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Sunday, August 30, 2015
8 Ways Social Listening Can Benefit Your Content Marketing
We are big believers in the benefits of content marketing at Brandwatch. Since the very beginning we’ve worked hard to create content that offers value to our audience.
http://bit.ly/1NDJ3G1
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