5 Key Product Enhancements for Marketers from HubSpot Inbound 2015

By Brent Leary This week 14,000 people descended on Boston for HubSpot s annual conference, Inbound Inbound 2015. That s a far cry from the 200 to 300 people attending the very first Inbound in 2008, which I had the pleasure of participating in as a speaker. But this year, attending with my analyst hat on, I was impressed with the quantity and quality of announcements and enhancements HubSpot delivered. Here are five HubSpot product improvements that marketers and any small business wanting to improve its online marketing may find of interest: HubSpot Ads Add-on HubSpot co-founder and CTO Dharmesh Shah said during his keynote that 53 percent of its customers use some form of paid advertising. And, if HubSpot customer trends are in line with the general digital advertising trends, that number is probably on the rise. The new Ads add-on tool gives HubSpot customers the ability to create and manage Google AdWords and LinkedIn Sponsored Updates campaigns. With this new add-on, customers w
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How Mobile Advertising Differs from All Other Ad Formats

By Annie Pilon Mobile advertising is one of the fastest growing facets of digital marketing. But just as you and your team are likely trying to develop a mobile ad strategy, so are plenty of other competing businesses. Simply coming up with some ads that work on mobile screens isn t quite enough. You have to develop ads that really appeal to your customers. To marketers that have created ads for other mediums, this may sound like a recycled message. But the mobile medium is different than any other. When advertising on television or radio, your message is likely to be seen or heard by multiple people at the same time, in the same room, potentially with other distractions around. When advertising in print or on desktop, there are plenty of other things on the page or screen that can also steal attention away from your ad. Mobile ads are more likely to be the only thing that a person is looking at on that particular screen in that particular moment. It s that moment that you need to cap
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Use the Psychology of Free Stuff to Generate Leads

Getting something for nothing is what makes people queue for miles. Learn how to use the psychology of free stuff to generate leads.
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Concierge Onboarding: How to Make Customers Happy and Keep Them That Way

The 1980s was the dawn of technology as we know it. It was also the dawn of hilarious technological hyperbole — you could hear the excitement in the voices of companies declaring they had built ‘the only computer you’ll need for years to come‘. Although laughable in the present day, commercial home computers like the Commodore 64 were a huge improvement on the monstrous machines of past eras so unwieldy they had to be built into rooms. In fact, for the first time in history, you could buy your own computer.
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Facebook Gives Pages for Business a Mobile Friendly Update

By Tabby McFarland Mobile can feel like it s taking over. It s not always enough for a business to just be online. Now it s becoming important to also be mobile friendly and connected to social media. But in the world of social media, “Likes” do not always equate to conversions. Facebook recently announced changes to Pages. That s the company s platform used by some businesses to create a specialized page to promote their services. The new updates are geared towards making it easier for users to create a mobile-friendly and more customized Page. In particular, the new updates will be good for small to medium-sized businesses. Facebook says in the post about the new updates: “The new features for Pages reflect our belief that no matter if you re a plumbing company, a flower shop, a non-profit or a brand, your Page should house the information people are looking for, help you communicate with your customers and support your unique goals.” Facebook is now making it possible for b
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With Great Customer Loyalty Comes Great Responsibility

By Annie Pilon A popular adage in the business community is that it s cheaper to keep an existing customer than it is to gain a new customer. For that reason, businesses tend to put a lot of emphasis on building customer loyalty. While customer loyalty is certainly an admirable goal, it s one that also comes with added responsibility. Andrew McDermott, co-founder of HooktoWin used a personal anecdote to explain a situation that businesses often encounter with loyal customers. He wrote in an article on Fox Business: “Our best friend just bought a car. And he s in big trouble. Why you ask? He did it without talking to his wife. He picked it up after work then drove it home. He thought it would be a surprise, that she d be happy. But you know how this story ends. His wife was angry, really angry. ‘How could you do that without me? You should have talked it over with me before making such a big decision. And suddenly he s in the dog house.” In this way, loyal customers are a lot lik
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Get 100,000 Page Views With This Promotion Strategy

In this guest post from Process Street CEO Vinay Patankar he explains the content promotion strategy that sees him attract 100,000 page views each month.
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