What Is The Small Business Owner’s Most Valuable Activity?

By Jack Yoest Nothing. Doing nothing. Your Business Professor was advising a CEO after a train wreck caused by his team. It was a case study on how to derail a project on each of the four parts of management. Usually crashing one part of management is enough. I marveled at the thoroughness of the wreckage. “What happened?” I asked. You can count on complicated questions from consultants who have no clue. “Time,” said the CEO, his head down. “I wish that I took 10 minutes — just 10 minutes to think about it and — if I just took some time to give the problem some real thought — then I could have provided some direction …” The boss was taking all the blame. As he should. It started with an incomplete arrangement (plan), using the wrong people (organize) who were distracted with other responsibilities (lead). There were no milestones, no deadlines and no managerial oversight (control). He is not alone. The U.S. armed services has codified this ultimate responsibility i
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2 Steps to Quickly Generate Revenue in Your Business

Ryan has always had a knack for finding profit and generating revenue in businesses to prove out any business concept.
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How to Use Live Streaming for Content Marketing: Meerkat, Periscope, katch.me

By Austin Iuliano Meerkat is the hot new live streaming app that is taking the world by storm. Recently, the company teamed up with GoPro to live stream from your GoPro to your phone, and now we have so many new emojis. This gets my inner adrenaline junkie revving and makes me excited about what content I can produce this winter. Katch.me is a NYC based start-up that lets you record your Meerkat or Periscope streams. Just type in “#katch” into the title of a new Meerkat or Periscope stream and they will automatically record it. It s awesome! Even easier, go to katch.me, sign up, and have your streams automatically recorded. How do these new platforms, tools and the use of live streaming play into your content marketing efforts? Use Live Streaming for Content Marketing First You Must Build an Audience Meerkat and Periscope both allow you to live stream video to your network of followers. While Periscope is winning in the number of downloads (a million downloads in 10 days and up to
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3 Checklists to Perfect Your Client Onboarding Process

The process of perfect onboarding differs depending on your business, but the essence is the same. Of course, you’re updating your CRM and complying with legal regulation, but that’s not going to make the customer think you’re the best choice and quell the buyer’s remorse. You’ve also got to build a relationship, get to know the customer’s individual needs (once they’ve signed up, they’re not just a vague profile or target audience) then integrate them into your existing business process.
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How the snooze button can make you more productive

Making decisions is one of the most important traits of any leader and is something I have to deal with on a day to day basis as CEO of Process Street.
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Connect and Grow at One of These Business Events

By Small Business Editor Pocket those business cards and get ready because we are in for another week packed with events and opportunities to get out there and make things happen. You can join a webinar and learn more about business technology. Meet and connect with other small business owners in New York. Or head on out to California to get some new tips for productivity and collaboration. Whatever you may choose, make the most of this week and grow your knowledge base, and maybe even your customer base. To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar. Featured Events, Contests and Awards Content Inc. Summit September 11, 2015, Cleveland, Ohio Are you an entrepreneur looking to get more out of your marketing or to drive innovation in your industry? Then you ll want to check out the Content Inc. Summit, a one-of-a-kind, day-long workshop happening in Cleveland on Friday, September 11, 2015 following Content Marketing W
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Verizon’s New Optical Technology Passes Test

By JoAnn McFarland Verizon Communications has announced the development of a new fiber optic system, fiber-to-the-premises FTTP, which can carry data at speeds of 10 gigabytes per second with the potential of even faster speeds. The new generation passive optical network (NG-PON2) is an improvement over current fiber-optic technology. Each light color transmitted can hold up to 10 gigabytes of data. The current trial transmitted four colors, but it is expected to carry more as demand increases. Verizon anticipates that businesses will appreciate the NG-PON2, which will offer speeds substantially faster and more comprehensive than the gigabyte passive optical network (GPON) currently in use. The test was done in Verizon s central office in Framingham to a ViOS customer s home three miles away. An optical line terminal was installed with four wavelengths available, each capable of 10G/2.5G. Eventually, it is expected to increase to 10G/10G. When a fault was introduced, the system seamle
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